Monday, June 22, 2009

Diamond Propaganda Advertorials

Ever seen diamonds being promoted in a magazine as if the writer is your best buddy and is trying to advise you to make the right decision by directing you to a brand name supplier ?


I wonder how gullible the consumer really is ?

Okay...they gloss over the standard dribble like the 4c's, what diamond shapes are available and which celebrities are wearing them but so what ? Are people so shallow ? It seems they must be or why would brand name diamond retailers saturate us all with their charm and charisma.They must really care.

After a while it becomes boring because it's part of the advertising contract to promote diamonds in such a way that it would appear the writer really cares about your welfare.
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They usually are accompanied by crappy websites reinforcing the propaganda you have already read, rarely stocking the advertised diamonds backed up by bogus listings for virtual diamonds the vendors have never seen or touched.

Never mind the misrepresentations or hyperbole. The more the better and hopefully you the potential diamond consumer will be steered in the direction of the advertiser.

Do the writers or the sellers really understand diamonds ? Rarely. They might as well be selling breakfast cereal or spare parts for your artificial leg, the one you might need after you have blown your cash on an ordinary commercial diamond exaggerated as being the gem of your dreams.

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